In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Challenge

The Process

The Solution

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Transforming Agri-Tourism Marketing: Saunders Farm's Journey with Mayple

Small Business Overview:

Saunders Farm has been a local favorite for families and thrill-seekers alike, offering a diverse range of experiences and seasonal events. Known for its expansive mazes and estate cidery, Saunders Farm epitomizes agri-tourism at its finest.

Challenges:

The team at Saunders Farm was confronted with several challenges in their marketing efforts. They were unaware of the full suite of tools available for their email marketing campaigns and were underutilizing their reporting and journey tools. As a result, they were falling short of their marketing potential.

How Partnering with Mayple Helped:

The partnership with Mayple brought a breath of fresh air to Saunders Farm's marketing endeavors. The team at Mayple embarked on a mission to educate and empower Saunders Farm. They introduced them to the email marketing tools they were overlooking, providing valuable insights that only human expertise can deliver. The interaction with Mayple felt personal, and the knowledge transfer was invaluable to Saunders Farm.

Impact and Transformation:

Mayple's guidance and expertise have transformed Saunders Farm's approach to email marketing. By expanding their knowledge about using reports and integrating tools, they are poised to significantly increase their click-through rate and open rate over time. This transformation goes beyond mere numbers, as it has also significantly impacted the number of emails they send, enhancing their overall reach.

Conclusion:

The collaboration with Mayple has opened new horizons for Saunders Farm's email marketing strategy. It has provided the necessary tools and knowledge to unlock their marketing potential, ultimately aiming to increase sales and optimize their system. The journey is far from over, but the early results are promising.



Website
Skills Used

Email Marketing

Industry

Results by the numbers

35%
Account Potential Improvement

"Informative, friendly and knowledgable"

Caleigh Murison

Marketing Coordinator

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.55

CPL

Leroy

Build an ads strategy to get more leads.

0.39

CPO

Chef V

This business could not figure out how to scale with their Facebook and Google Ads and had worked with their previous agency for 2+ years. It took us only 15 days to scale them from $70k/mth in sales to $300k/mth in sales and a new growth plateau.

1.75

ROAS

Cookies by Design

Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.


We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.


2

CPR

fuboTV

  • New entrant into the market at the time competing against huge streaming brands.
  • Lack of marketing infrastructure and organization
  • Understanding data and LTV

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.