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By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
Turn a grocery shopping and coupon app into a household name in the United States.
Understand the user's pain points and how they do their grocery shopping. Flipp appeals to coupon clippers in the suburbs willing to drive 5-20 minutes to save money on their grocery trip. It was critical to capture these data points before partnering with the proper advertising channels to reach our target users.
By developing a playbook that grouped similar markets together based on the combination of local grocers in their local region, I reduced our CPM while increasing relevance to the end user. The result was cutting our CPI in half, setting a new standard for how we operated, and acquiring millions of users.
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New business services that were acquired by the business with intent to grow those products.
The alcoholic and distillery industry is competitive now more than ever, and especially was at the beginning of the pandemic in 2020. Consumers are shopping the organic category more often and we are seeing continued trends of consumers looking for healthy, organic options for their family + friends. The organic space experienced significant growth in 2020 and 2021. The challenge for Prairie Organic Vodka was discovering a successful way to reach the right consumers at the right moment in time, and to educate them that Prairie Vodka is truly in the "organic" category.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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