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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
Magnetic Press LLC plays a significant role in the publishing landscape, focusing on games and art books. With a small staff, optimizing email marketing was a challenge they needed to address.
One of the primary challenges faced by Magnetic Press LLC was the need for effective Customer Journeys in their email marketing. Despite the potential of their email marketing platform, they felt they were underutilizing its key features.
Mayple's approach spotlighted areas for improvement, particularly in the domains of segmentation and Customer Journeys. The guidance they received proved invaluable, offering small businesses like Magnetic Press LLC the support they need to optimize their email marketing strategies. Mayple's insights were instrumental in introducing them to the key areas to focus on and the benefits of doing so.
While the optimizations have not been fully implemented yet, Magnetic Press LLC is planning to do so by the end of the year. The result of their collaboration with Mayple will undoubtedly have a significant impact on their email marketing and core metrics.
For small businesses like Magnetic Press LLC, the need for automated optimization is crucial, given their limited staff. The guidance provided by Mayple has set them on the path to long-term benefits, clear strategies, and the growth they desire.
Email Marketing
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"Mayple introduced us to the key areas to focus on and the benefits of doing so. We are now poised for growth"
Mike Kennedy
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The major issue this client had was finding someone reliable to strategize and implement email marketing campaigns to their existing list. They have tried several agencies and freelancers, but the quality of work and results were not there.
For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
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Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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