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Marketing to consumers to provide them with potential financial solutions using my client was difficult, we needed the right balance of education, ad content and lead magnet to get the consumer to engage. We started with being more specific with our audience, targeting business owners and home owners, we then targeted the messaging to both and built our content around each audience. This made a huge difference as we were able to tailor our messaging just right to each very different audience, ultimately getting them to understand what The Loanery offer and convincing them to get in touch and convert through the ad.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
Finance
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Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
Funded startup (including Shark tank) in the health & wellness space. Negative sentiment content was surfacing in search results for their brand keywords which was ultimately causing a poor online reputation and lack of trust/credibility with target users. No strategic SEO roadmap in place for non-brand organic traffic growth.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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