Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.
As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
We began by building new landing pages designed to convert more first time visitors, then modified their Google Search campaigns by eliminating non-performing keywords and ad groups. Ad refocusing budget on higher performing campaigns and longer tail keywords that are more aligned with their products key selling propositions.
As this is a typically longer sales cycle we set up retargeting campaigns focused on product solutions and attributes to keep the brand and products top of mind with the prospective customers as they moved from their need stage through consideration to purchase.
These changes enabled us to increase inbound MQL’s (marketing qualified leads) by over 50% without increasing the budget. Goal completions by Returning visitors increased by over 110% ensuring we recaptured interested customers further out in the sales cycle.
Paid Ads
Technology
Put your e-mail in and we'll arrange a consultation call for you
OSSA FRAMES a luxury sunglasses and glasses online store. As is the case with any new business venture, the most challenging obstacle was gaining a potential consumer base and email list.
UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
