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Think Solar are a company that sells and provides installation of Solar Panels across NZ, it is also the main stockist of the Tesla Powerwall.
Solar Power is positioned in the market as expensive and confusing, with ThinkSolar we aimed to offer solutions for this perspective. We were targeting a small audience in a small area of NZ and we had to educate as well as offer solutions for the price point without taking from ThinkSolars profits. The client was very open to new ideas and was willing to do anything to drive sales, so I built a multi channel marketing strategy across Facebook, Instagram, Linkedin and Google Ads that focused on brand awareness, traffic and driving sales through education and lead magnets. The campaigns were very successful, to the point where they actually had more leads than they could handle and therefore were able to expand.
I was employed as the Facebook Ads expert and paid platform Digital Ads Manager. I planned, executed and managed the entire Facebook, Google, Instagram and LinkedIn Ads digital strategy.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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This e-commerce based Matcha powder company boasts the largest collection of Matcha anywhere. Though their profit margins were consistently solid prior to using DIDO AGENCY, they weren’t leveraging their network of past-buyers to the fullest extent. Matcha Outlet realized it needed to optimize marketing efforts to stay in touch with consumers between purchases.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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