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Think Solar are a company that sells and provides installation of Solar Panels across NZ, it is also the main stockist of the Tesla Powerwall.
Solar Power is positioned in the market as expensive and confusing, with ThinkSolar we aimed to offer solutions for this perspective. We were targeting a small audience in a small area of NZ and we had to educate as well as offer solutions for the price point without taking from ThinkSolars profits. The client was very open to new ideas and was willing to do anything to drive sales, so I built a multi channel marketing strategy across Facebook, Instagram, Linkedin and Google Ads that focused on brand awareness, traffic and driving sales through education and lead magnets. The campaigns were very successful, to the point where they actually had more leads than they could handle and therefore were able to expand.
I was employed as the Facebook Ads expert and paid platform Digital Ads Manager. I planned, executed and managed the entire Facebook, Google, Instagram and LinkedIn Ads digital strategy.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.
Peak + Valley is a herbal blend supplement brand that embraces the power of adaptogenic herbs and mushrooms. Formulated by a black women scientist, the blends serve as an at-home herbal apothecary.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
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