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Think Solar are a company that sells and provides installation of Solar Panels across NZ, it is also the main stockist of the Tesla Powerwall.
Solar Power is positioned in the market as expensive and confusing, with ThinkSolar we aimed to offer solutions for this perspective. We were targeting a small audience in a small area of NZ and we had to educate as well as offer solutions for the price point without taking from ThinkSolars profits. The client was very open to new ideas and was willing to do anything to drive sales, so I built a multi channel marketing strategy across Facebook, Instagram, Linkedin and Google Ads that focused on brand awareness, traffic and driving sales through education and lead magnets. The campaigns were very successful, to the point where they actually had more leads than they could handle and therefore were able to expand.
I was employed as the Facebook Ads expert and paid platform Digital Ads Manager. I planned, executed and managed the entire Facebook, Google, Instagram and LinkedIn Ads digital strategy.
Paid Ads,Paid Ads,Paid Ads,Paid Ads
Technology
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As a B2B agency they need a boost in blogs and social presence to aid in their marketing. Biggest challenge was fully understanding their integration technology and interpreting that into language and visuals the general population and potential leads could understand .
In 2017, Unity’s affiliate program was live but rudderless and underperforming. When we were brought on board in late that year, Unity wanted to see immediate wins or the program was to be shuttered in its entirety.
We started the accounts pretty much brand new. Growing a community was a big hurdle with a brand new account. We successfully created brand awareness for the brand!
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Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
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