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We generated 50% more leads with the new sign up flow. This was a game changer and massively improved the unit economics of the company.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
We followed a four step process to drive better results:
1) We extensively interviewed our target audience to understand their needs and pain points.
2) We audited our existing sign up flow to determine where our strengths, weaknesses and opportunities lay to increase our conversion rates. We also used the learnings from our target audience interviews to identify areas of improvement.
3) We created a different version of the sign up flow incorporating our hypotheses into it and ran an A/B to measure the difference in uptake.
4) The test variant drove a 50% higher conversion rate than the control version that we had been running to date. We implemented the new version.
We generated 50% more leads with the new sign up flow. This was a game changer and massively improved the unit economics of the company.
CRO,Copywriting,Marketing Strategy
Real Estate
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ZF Friedrichshafen is a world leader in the manufacture and supply of components to the automotive industry. The company employs 147,000+ people and has an annual turnover of 36.52 billion Euro's.
As an agency our role was to target the aftermarket (mechanics, installers and distributors) through multiple B2B campaigns across YouTube and Google Ads, as well as SEO over a period of at least five years.
This client did not have an established SEO program in place. The client was paying more for paid ads to build brand awareness and sales and decided to pivot to leverage SEO to increase targeted, qualified traffic.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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