
We generated 50% more leads with the new sign up flow. This was a game changer and massively improved the unit economics of the company.
GetAgent is a UK-based real estate agent comparison website that uses data to showcase the best performing real estate agents in every local area. They generate revenue by charging for introduced home sellers to the estate agents.
We were driving a lot of traffic to our pages but only a low double digit percentage of traffic were converting into leads. Given our acquisition strategy of pursuing a target audience in high intent channels, we knew we could perform better.
We followed a four step process to drive better results:
1) We extensively interviewed our target audience to understand their needs and pain points.
2) We audited our existing sign up flow to determine where our strengths, weaknesses and opportunities lay to increase our conversion rates. We also used the learnings from our target audience interviews to identify areas of improvement.
3) We created a different version of the sign up flow incorporating our hypotheses into it and ran an A/B to measure the difference in uptake.
4) The test variant drove a 50% higher conversion rate than the control version that we had been running to date. We implemented the new version.
We generated 50% more leads with the new sign up flow. This was a game changer and massively improved the unit economics of the company.
CRO,Copywriting,Marketing Strategy
Real Estate
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.

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