We've grown from zero to a very target audience of fans! Our Instagram account is over 3,000 and our Facebook page is over 7,000. Our email list is our 5,000. We live in a small town between DC and Richmond, Virginia. This is an incredible, loyal audience we are very proud of. We have never had to do any kind of paid advertising, everything has been organic.
I started this account from day 1 before the restaurant opened it's doors in 2016. We built up momentum and were maxed out of tables from day 1. It's been a wild ride with expanding into a new space, adding in a pizza oven for authentic Napolateon pizza, adding in catering options, and now onto opening second location just for private events and catering!
Starting the accounts from scratch, learning what our audience wanted to see, changing things along the way. I've used my skills within Instagram, Facebook, and email marketing to grow a loyal, beautiful brand.
We've grown from zero to a very target audience of fans! Our Instagram account is over 3,000 and our Facebook page is over 7,000. Our email list is our 5,000. We live in a small town between DC and Richmond, Virginia. This is an incredible, loyal audience we are very proud of. We have never had to do any kind of paid advertising, everything has been organic.
Social Media Management
Food & Drink
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The Canadian tax industry is very competitive. TurboTax and H&R Block are the giants in the space. SimpleTax came along with any innovatively easy product and fun product that challenged the status quo. The brought fun to a stale space. My job was to efficiently bring in new customers to simpletax.ca through primarily paid search, and assisted with paid social activities. It was very important the message was 'on brand' which had a more 'fun' approach than the competitors. We also had tight CPA requirements as the payment model was a 'pay what you want' or donation model.
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