Churn rate was high among unmanaged customers, and support resources were not effective enough
Solution
Account gap analysis “Health Check” and implementation by email marketing experts
Results
Monthly churn
7%
0.5%
ARR Saved
$3.5M
2,500+ customers within 6 months
“Customers that have taken advantage of The Mailchimp Health
Check tell us that it’s pure gold, that they’re very appreciative, and that they’re feeling more
confident about their marketing,”
Rania Succar
Mailchimp CEO
Empower Your Customers to Make The Most of Your Platform
Through platform and industry experts, all trained to deliver consistent, high-quality services at scale
Product Adoption
Drive meaningful product engagement by aligning your platform with your customers’ strategic goals and business needs. Ensure it’s well-implemented to maximize value, boosting retention and strengthening long-term customer relationships.
Set customers up for success from day one with expert-led onboarding. This vital stage not only accelerates engagement but also builds a strong foundation that determines their lifetime value (LTV), ensuring robust and sustainable growth.
Connect customers with trusted experts for ongoing guidance and implementation. This support empowers them to use the platform effectively, driving continuous value and generating service-based revenue for your company.
Your platform is powerful, but only when you combine it with business expertise, you ensure your customers can leverage your platform strategically, driving meaningful results that align with their specific business goals.
Business experts bring strategic industry insight and technical expertise to help your customers align the platform with their needs—like a tech-savvy product analytics expert guiding a tech company to maximize their analytics platform.
Watch Greg Daines
CEO of ChurnRX
What is a Managed Expert Platform?
Providing white-glove service to all customers isn’t feasible, yet longtail customers still need personalized support. Digital solutions alone can’t solve churn or drive expansion—human expertise is essential. Scaling this in-house is challenging, so Mayple leverages business and industry experts to deliver focused, scalable engagements. The Managed Expert Platform is a plug-and-play solution, ready for deployment in just two weeks.
How Our Managed Expert Platform Works
The only platform that addresses both your longtail customers and your partner ecosystem with a structured, results-driven approach designed to be ROI-positive.
1
Engagements Tailored
A customized engagement model is designed to align with your platform’s unique strengths and address any gaps while meeting your customers' specific needs and setting clear, ROI-driven metrics for success.
2
Expert Partners Equipped
Experts from your partner ecosystem receive specialized training, equipping them with the tools and insights needed to deliver impactful engagements that drive meaningful business results for customers.
3
Scalable Quality Onboarding
Customers are seamlessly enrolled in the program and matched with experts best suited to their needs, supported by a platform that ensures high-quality interactions at scale.
4
Expert Implementation & Collaboration
Experts work directly with customers to provide hands-on implementation, tailored guidance, and industry best practices, ensuring your customers are making the most of your platform for their business.
5
Results Measured, Revenue Grown
Each engagement’s impact on KPIs is tracked and assessed, giving you measurable results, valuable customer feedback, and detailed engagement data.
Build a Revenue Flywheel
Tailored engagements
That align each customer’s strategy with your platform’s unique strengths.
Industry experts from your partner ecosystem
Who provide essential guidance, steering customers toward sustained business success.
A seamless, scalable platform
That ensures a premium experience, connecting your partners with longtail customers for mutual growth.
Steady deal flow for partners through previously untapped small projects, providing longtail customers with critical implementation support and expert insights. Every engagement becomes a value-driven opportunity that deepens customer loyalty and drives sustainable growth.
Calculate Your Potential ROI With MEP
Total Number of Customers in Cohort
Monthly Customer Churn Rate
%
Monthly Revenue per Customer
$
Enrollment rate
%
Churn reduction
%
Expansion
%
Improved Churn
-3.5%
ARR Saved
$8,087,040
Expansion Gained
$200,000
See full breakdown
Monthly revenue breakdown
Current Churn
With Mayple
Months
Churn #
Customers #
Revenue $
Churn #
Customers #
Revenue $
1
-
3,000
$1,200,000
-
3,000
$1,200,000
2
826
2790
$1,116,000
274
2985
$1,194,000
3
816
2595
$1,038,000
185
2985
$1,194,000
4
492
2413
$965,200
922
2955
$1,182,000
5
447
2244
$897,600
423
2940
$1,176,000
6
357
2087
$834,800
798
2925
$1,170,000
7
429
1941
$776,400
738
2910
$1,164,000
8
185
1805
$722,000
453
2895
$1,158,000
9
453
1679
$671,600
561
2881
$1,152,400
10
274
1561
$624,400
177
2867
$1,146,800
11
883
1452
$580,800
447
2853
$1,141,200
12
583
1350
$540,000
877
2839
$1,135,600
Learn what industry leading specialists think about CS and it’s future
The Managed Expert Platform is an on-demand approach to providing
high-quality, tailored strategies for SaaS customers, with the goal of enriching their
interactions with the SaaS platform or service.
The Managed Expert Platform approach
involves connecting customers with seasoned industry professionals who excel at bridging gaps
across industries, department functions, business models, and platform knowledge, fostering
seamless communication between customers and your success team. Mayple takes care of expert
management, training, recruitment, and quality assurance, allowing your in-house team to enjoy
the benefits of expert guidance with minimal effort.
Why do we need Managed Expert Platform?
No customer facing team can be everywhere all the time. Managed
Expert Platform experts provide hands-on support where it's most needed, bridging the gap
between the resources of your customer success team (CSMs) and the guidance your customers
require.
Managed Expert Platform experts provide tailored guidance and support,
ensuring that all customers - particularly mid- and lower-tier customers who may lack the
resources of larger enterprise customers - receive the assistance necessary to thrive with your
platform.
How can we use Managed Expert Platform?
Managed Expert Platform is versatile, catering to diverse
customer segments across all stages of engagement with your platform.
Whether guiding
users through Onboarding, fostering Adoption, or maximizing Usage, MEP specialists tailor their
services to predefined scopes, customized for each segment.
Managed Expert Platform can
help your team:
Facilitate onboarding and custom implementations Conduct health
checks and offer suggestions for improved usage Maximize value by unveiling underutilized
product functionalities
What KPIs does Managed Expert Platform impact?
The Managed Experts program can influence three main sets of
KPIs, based on your business goals and priorities:
Retention: Decrease churn rates,
increase NPS/CSAT, increase customer LTV Growth/upselling: Increase NRR, generate upsell
and cross-sell opportunities (CSQLs) Boost MRR per user, increase revenue Product usage:
Increase feature usage and awareness, decrease time to value, decrease customer effort score
(CES), increase number of users/seats.
Who pays for Managed Expert Platform – SaaS platforms or customers?
You can pay for Managed Expert Platform or pass the costs on to
your customers, depending on your business strategy, goals and needs.
If your goal is to
increase retention with risk of churn customers, we recommend that you pay for retention-focused
Expert services. Offering Expert services for free maximizes the number of customers who take
advantage of the program, and magnifies retention rate benefits.
However, if your goal
is to offer new value-added services or increase usage of existing customers, it is natural to
offer Managed Expert Platform to customers as a paid offering.
Can the Managed Expert Platform be white labeled?
Absolutely! It can be directly integrated into your product.
We customize white labeled programs to your brand, making sure your customers have a
seamless experience that highlights the expertise of your team.
Managed Expert Platform
can sit directly on your URL, so no external system is necessary.
How can I know if the Managed Expert Platform will work for my company?
We’re happy to help you figure out if the Managed Expert Platform
is right for your business.
We offer a free, no-obligation pilot. Contact our sales team
for more information.
How long does it take to implement the Managed Expert Platform?
The Managed Expert Platform can be implemented in as few as 10
days.
Who are Managed Expert Platform Experts?
Experts are platform specialists who also have the industry
expertise to help your clients solve real business problems with your platform. The Experts can
be your existing ecosystem partners, or thoroughly vetted freelancers and micro agencies.
What is the difference between our customer success managers and an Managed Expert Platform Expert?
Experts work alongside your existing customer success team. Your
customer success team are masters of the technical uses of your product; Experts are industry
and business specialists who can connect your platform to the business needs of your client.
Because of it’s innovative pay-per-use model, Experts can also provide support to your
unmanaged customer segment at a lower cost than your in-house success team.
How does Mayple vet Experts?
Mayple vets experts across 141 criteria in 10 categories to
identify the top performers. We get view-only access to accounts that applicants have managed,
and carefully analyze their past performance and results.
The experts are also vetted
for experience and results in your specific SaaS platform.
Only the 12% of experts who
have consistently overperformed benchmarks become experts.
How does Mayple ensure the highest quality of service by Managed Expert Platform Experts?
Our vetting does not end when an Expert is approved on the Mayple
platform. We handle ongoing quality assurance support, monitoring Expert calls and deliverables
and providing feedback and training to ensure that Experts provide the highest-quality service
to customers.
We also believe in full transparency. You will be privy to CSAT scores
and any feedback your customers have about Managed Expert Platform and their Expert.
How would Managed Expert Platform work with my existing partner directory?
You can use a partner directory together with the Managed Expert
Platform together, or separately.
If you decide to combine your existing partner
directory with the Managed Expert Platform, Mayple’s AI platform will automatically match your
customers with your existing partners, boosting their conversion rates and satisfaction.
If you choose to use the two platforms separately, the Managed Expert Platform is great
for customers who are looking for a full-service, done-for-you approach, while customers who are
interested in shopping for services can review your partner directory.
What data or information would I be privy to during and after Managed Expert Platform Experts meet with my customers?
Mayple offers access to a comprehensive overview of both ongoing
and finished projects, detailing projects’ current status, objectives, projected completion
dates, and overall summaries.
Moreover, Mayple will relay all customer feedback and
product suggestions directly to your Product team. This ensures that you are informed about not
only the progress of individual projects, but also any trends identified within segments managed
by Managed Expert Platform experts, along with valuable product feedback.
You will also
be privy to CSAT scores and any feedback received about our MEP Experts.
What can I expect in working with Mayple?
In 3 words: A True Partnership!
We prioritize transparent
communication, ensuring that you are informed and involved every step of the way. With Mayple, you
can expect clear updates, open dialogue, and collaborative decision-making to drive your projects
forward.
Moreover, we understand that your success is our success. That's why we're
dedicated to closely monitoring performance metrics, optimizing strategies, and delivering tangible
results that align with your business objectives. At Mayple, we measure our success by the impact we
make on yours.
We’re more than just a vendor – we're your trusted partner in achieving your
marketing goals.
Maximize Your Users' ROI With Trusted Expert Assistance