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The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Facing challenges in optimizing their open rate and streamlining their contact list, the office sought recommendations to enhance their communication strategies. The need for improved engagement and a cleaner contact list was apparent, signaling the necessity for a refined marketing approach.
Mayple, renowned for its expertise in marketing strategy, proved to be the perfect partner for Northeastern University's Off-Campus Engagement and Support office. The collaboration involved comprehensive guidance on improving open rates, leveraging AB testing for effective communication, and enhancing segmentation using platforms like Mailchimp.
While the impact might not be monumental in terms of immediate numerical changes, the Northeastern University Off-Campus Engagement and Support office acknowledges the value added by Mayple's efforts. The implementation of AB testing and the newfound understanding of segmentation have equipped the team with valuable tools for future marketing endeavors.
As they move forward, the office recognizes the importance of continued utilization of AB testing, ensuring that the insights gained will contribute to ongoing improvements in their marketing strategies. The journey with Mayple has set the stage for sustained growth and improved engagement metrics.
In conclusion, Northeastern University's Off-Campus Engagement and Support office, in partnership with Mayple, is poised for continued success in their marketing endeavors. The learnings from this collaboration have not only addressed immediate challenges but have also equipped the team with the knowledge and tools necessary for long-term success. Ready to unlock your business's marketing potential? Partner with Mayple and embark on a journey towards enhanced engagement, improved metrics, and sustained growth. Contact Mayple today to discover tailored strategies that will redefine your marketing trajectory.
Email Marketing
Results by the numbers
"Learning about the AB testing was great. I wasn't really sure what to expect, but the insights gained into segments and the terminology used in Mailchimp were invaluable."
Brandon
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Challenge: underutilized email marketing list
Challenge: lack of social media presence
This brand only sells in their brick and mortar store. With email marketing our team brought in a consistent 20% more revenue and an extra $60k in sales for Black Friday (store typically makes $2.5M yearly) and with social media management we grew their sales 40% month on month.
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Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
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