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Better Digital are a digital agency that offer Digital Ads Management and Digital Content Creation. Our main challenge here was building a lead magnet that was going to capture our audience and convert them. We worked in the campaigns daily, figuring out what their audience wanted and needed and then testing different lead magnets and lead content in order to best capture their attention and then convert them. Even though the process took alot longer what resulted was lead campaigns that worked and we ended up spending less money than we otherwise would have.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.
Paid Ads,Paid Ads
Professional Services
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Bamboobies is brand all about motherhood. They target expecting moms and new moms with various products for mom & baby, including pre and postpartum accessories, clothing, breastfeeding products, etc. We started working with Bamboobies primarily on marketing strategy, SEO and paid media advertising (Google Shopping) initiatives with an overall objective to increase brand awareness and online digital sales in the marketplace.
Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Advertising budget was doubled but pipeline from digital channels remained the same. Lack of reporting and clarity between channels driving performance
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
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