0.6
CPL

The Challenge

Better Digital are a digital agency that offer Digital Ads Management and Digital Content Creation. Our main challenge here was building a lead magnet that was going to capture our audience and convert them. We worked in the campaigns daily, figuring out what their audience wanted and needed and then testing different lead magnets and lead content in order to best capture their attention and then convert them. Even though the process took alot longer what resulted was lead campaigns that worked and we ended up spending less money than we otherwise would have.

The Process

I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook and Instagram Ads digital strategy.

The Solution

Skills Used

Paid Ads,Paid Ads

Industry

Professional Services

Results by the numbers

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0

ROAS

SlingerBag

  1. Bringing a product to market requires months of strategy and research into the target market. Slinger Bag hit the market for the first time with their portable tennis ball launcher, so our understanding of the U.S. tennis player and general consumer sports goods market was imperative. The product was also set to launch in the U.K, which required a separate strategy.  
  2. Generating brand awareness, especially for a new brand, requires an essential mix of paid search and social campaigns and an effectively designed landing page to optimize traffic for sales. 
  3. COVID-19 initially shut down manufacturing and continued to add unforeseen manufacturing and shipping delays throughout 2020


1.2

CPL

Heniff Transportation

  • Extremely competitive job market 
  • Shortage of qualified truck drivers
  • Noncompetitive offer in the job marketplace 
  • Unique customer persona with a specific skill set

Snow Teeth Whitening

Massive Scaling During the Holidays

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