Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
Paige identified the challenge of easily weeding out disengaged contacts and creating clear pathways for entering and exiting email campaigns. Despite being on Mailchimp, the team was still learning to maximize automation and scheduling capabilities.
According to Paige, "Marina was very clear in her communication, and her work took some items off of our to-do list, getting us in a clear direction with audience management."
Mayple, through Marina's expertise, provided Frothy Monkey with a clear pathway to audience management and improved engagement. The communications coordinator noted, "We can see the value of automated journeys, and it's given me the confidence to explore more automations."
A valuable quote from Paige reflects Mayple's approach: "Our Mayple representative also took a lot of time to explain the WHY behind what she was doing."
Mayple's involvement exceeded expectations, providing Frothy Monkey with two customer journeys ready for content insertion and publication. The results were tangible, with increased click rates, open rates, and overall engagement.
Paige highlighted the impact, saying, "Our click rates, open rates, and engagement as a whole have increased, and we are seeing more valuable responses to the content we send."
When asked about recommending Mayple, Paige responded with a confident "Yes," emphasizing Mayple's role as a great partner in creating effective management strategies and streamlining audience engagement.
In a short period since working with Mayple, Frothy Monkey's confidence with Mailchimp has grown significantly. Mayple proved to be a valuable partner, offering effective management strategies and creating a clear pathway to audience management and improved engagement.
Email Marketing
Results by the numbers
"We can see the value of automated journeys, and it's given me the confidence to explore more automations."
Paige
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
My consulting work with the Human Of Color focused exclusively on social media management. The unique challenges I faced when working with this client had to do with content and engagement alignment between what the client desired vs. what I knew would work best given my knowledge of the social media algorithm.
Because of this challenge, I learned how to lean more into developing brand new strategies that served both the existing social media algorithm and what the client preferred in order to achieve client satisfaction and social media growth simultaneously.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
.png)
The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
