:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

The Challenge

The Process

The Solution

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Transforming HR Tech Marketing with Mayple: The SSR Success Story

Small Business Overview:

SSR is a prominent player in the field of HR tech, offering comprehensive reviews and insights into the rapidly evolving HR, recruitment, and PeopleOps technologies.

Challenges:

SSR's Senior Content Marketing Editor faced two key challenges:

  • Audience engagement: Keeping their audience actively engaged through email marketing.
  • Reporting: Meeting the specific reporting needs of their newsletter while using MailChimp's existing functionality.

How Mayple Helped:

The Senior Content Marketing Editor was thrilled with Mayple's invaluable content suggestions, which proved to be a game-changer for SSR's email marketing efforts.

Mayple's partnership raised awareness about the available features in their email marketing platform, ensuring SSR could maximize its potential.

Impact and Transformation:

By working with Mayple, SSR witnessed a significant 30% increase in engagement within a particular segment of their audience. This remarkable transformation brought them closer to the point where they could monetize their newsletter.

Conclusion:

Partnering with Mayple revolutionized SSR's email marketing strategy, enabling them to achieve greater audience engagement and surpass their KPIs. SSR's success story is a testament to the potential of Mayple's strategic collaboration.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

8
Hours Account Audited
30%
Audience Engagement

"Mayple helped me being more aware of my email marketing platform features than before"

Frieda de Jager

Senior Content Marketing Editor

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

10

ROAS

Two Step Performance

  1. Popular products were often sold out and would take a while to get inventory back in stock.
  2. Had no prior data from paid advertising 
  3. Educating people about new car parts 

ROAS

Wyld Gear

Wyld Gear needed help getting more exposure to their innovative coolers.

0.5

CPM

Sauna Shapers

This customer needs to shoot all of their video and pics as well as design a sales funnel for Sauna Shapers that converted. They also hired us to design FB ads for their summer campaign.

7

ROAS

UV Vodka

UV Vodka's challenge was to "revive" the brand and to make UV Vodka relevant again in today's competitive market. The opportunity presented was to increase brand relevancy in the alcohol and distilled beverage industry by creating an innovative, strategic marketing plan that would include a healthy mix of paid social, search and social influencer initiatives.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.