Spanish and Go - Connecting Cultures with Mayple's Insights

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Small Business Overview:

‍Spanish and Go, a platform facilitating connections between English and Spanish speakers through various mediums, faced challenges in targeting specific audience groups and optimizing email frequency. The co-founder, responsible for content creation and digital marketing, sought improvement.

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Challenges:

‍The struggle lay in targeting specific audience groups effectively and optimizing email frequency for enhanced engagement.

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How Partnering with Mayple Helped:

‍Mayple introduced Spanish and Go to the New Builder in Mailchimp, providing a new newsletter template and insights into utilizing Journeys. This partnership aimed to enhance content delivery and audience targeting.

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Impact and Transformation:

‍While the transformation is still underway, Spanish and Go has experienced minor improvements in engagement, with a new newsletter template being a continuous asset.

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Conclusion:

‍Mayple's involvement has set Spanish and Go on a path to refine its email marketing strategies, emphasizing the importance of targeted content and effective audience management.