Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The challenge was centered around optimizing the Journey2Jannah program for improved engagement.
Mayple offered professional advice, aiding the J2J Lead in better understanding the platform.
With 30% increased engagement, Safar Publications is on the right path, even though there is more to learn.
Mayple's assistance paved the way for Safar Publications to enhance user engagement, making Journey2Jannah more impactful.
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Existing challenges within the account limited their ability to test new prospecting strategies and limited their growth potential. For example, prior to our involvement, the majority of the budget was dedicated toward branded search campaigns, as many competitors were bidding on their branded terms in hopes to capture away TaxJar's most valuable traffic. Unfortunately, this fierce competition resulted in higher-than-expected costs and required much of the focus, energy, and budget.
Even after successfully freeing up budget from the branded search issues, profitably acquiring new business was no easy feat. Tax services are consumed on an as-needed basis. A brand awareness effort would only be effective if the messaging was powerful and the timing was perfect. That is, even if a business owner hears about TaxJar and thinks they should sign up for the services, it’s typically something that is pushed on the back-burner.
More than ever, if would be crucial to meet their potential customers when they are actively in the market for tax services and in the medium in which they would best respond to our messaging.
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