During my first year with Lenskart revenue grew by 100%

3
ROAS

The Challenge

Introducing Lenskart to the USA market

The Process

I joined Lenskart to lead their Marketing and brand building in the US market

The Solution

During my first year with Lenskart revenue grew by 100%

Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Marketing Strategy,CMO,Web Development,CRO,Email Marketing,Marketing Strategy,SEO

Industry

Health & Wellness

Results by the numbers

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More Case Study

2

ROAS

Ninja Kitchen Australia

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

0.5

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6.6

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