
We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.
Samsung operated in a highly competitive market for mobile phones. In Asia, there was always stiff competition with Chinese phone makers, and of course, Apple. For their flagship phones, it was necessary to stand out from the competition, with unique and highly visible formats in a cluttered, highly competitive environment, but it was even more important to approach the campaigns with a strong conquest approach.
We were able to get more than 60% Share of Voice (SOV) for their key competitor keywords on Search during the campaign period. This helped capture interest among loyalists of competitor products.
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This ecommerce swimwear company was looking to build their presence and drive online sales across North America. With some brand recognition generated through their work with Influencers they were looking to move beyond branded search campaigns to establish a predictable, consistent funnel strategy that could be used to support new product releases and their push into Activewear.

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