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At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.
Together from the beginning of the activity we decreased the CPA and increased the ROAS using different kinds of campaigns and creatives, my part of this all process was a social manger on FB.
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were
The strategy
I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.
After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.
Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.
Veronica M is a Los Angeles-based women’s fashion brand specializing in boho maxi dresses and jumpsuits. They had a successful wholesale business, but no ecommerce website. I was contracted to launch their ecommerce business, grow their following, and create a new profit center for their company.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
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