
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
Castro was leaving Mccann and joined Adler Chomski - we needed to prove ourselves.
Together from the beginning of the activity we decreased the CPA and increased the ROAS using different kinds of campaigns and creatives, my part of this all process was a social manger on FB.
At first, we had difficulties, after Castro was used to working with McCann, we need to change their thinking, and after they had the confidence in our team and individually me, we managed to have great results and the customer was very happy.
In Passover of this year, we managed to have the best results since the begging, after offering to run with different campaigns and creatives.
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

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