In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

The Challenge

The Process

The Solution

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Empowering Caregivers: How CareWise Solutions Revitalized Email Marketing with Mayple

Small Business Overview:

CareWise Solutions addresses the critical need for caregiver support within organizations. Their innovative approach, integrating The Caring Place HUB app into employee benefits, places invaluable tools and resources directly into the hands of caregivers.

Challenges:

As the Content Director at CareWise Solutions, the primary challenge was grappling with the technical intricacies of their email marketing platform, MailChimp. A profound understanding of its capabilities was lacking, hindering their outreach efforts.

How Partnering with Mayple Helped:

Expert’s Approach:

Mayple's expert executed a multi-pronged strategy.

  • Integration of social media, specifically Facebook, into Mailchimp for a wider reach.
  • Creation of three specialized email journeys: a welcoming series, a gratitude series, and a nurturing series.
  • Instruction on crafting contact acquisition forms within Mailchimp.
  • Comprehensive guidance on A/B testing, equipping the team to conduct tests autonomously.

Impact and Transformation:

  • An astonishing 50% boost in the open rate, demonstrating the effectiveness of the strategies implemented.
  • Enhanced comprehension of Mailchimp's capabilities.
  • Successful deployment of impactful email journeys.

Conclusion:

For CareWise Solutions, partnering with Mayple was an investment well worth the effort. Although there is room for further improvements, Mayple has provided the knowledge and tools necessary for achieving long-term success.

Ready to unleash your email marketing's potential? Collaborate with Mayple today to embark on a journey towards enhanced engagement and more effective communication. Contact us now to explore tailored strategies that will redefine your email marketing trajectory.

Website
Skills Used

Email Marketing

Industry

Results by the numbers

50%
Open Rate Increased
8
Hours audited the account by our expert

"The collaborative calls with Mayple were the best part. They demystified MailChimp for us, making it an invaluable asset.

Melody Wright

Content Director

Unlock Your Marketing Potential with Mayple

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.6

ROAS

Earthley Wellness

Client came to us with having done no previous advertising and we were starting from the ground up. Because of this, client was unaware of marketing overall, so it was also a teaching experience.

0.28

CPO

The Coaches Site

  • Drive awareness and traffic to content/website
  • Increase membership subscriptions
  • Reduce membership churn

2.5

ROAS

Koh

Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.

0.35

CPM

Joette Fielding Real Estate Group

The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.