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Monday Journal came to me to manage the launch of their new knitting kits. This product was an all-in-one knitting kit, that contained everything thing you would need to knit a Monday Journal pullover or vest yourself, from home. The challenge we faced was pushing this product in a competitive market and convincing people why they should knit the product themselves rather than just buy the product outright elsewhere. We put the main bulk of our budget into our Pinterest strategy and had huge success targeting knitting enthusiasts. Using Pinterest supported by Facebook rather than just Facebook meant we were able to use our budget more effectively and leverage our point of difference more effectively.
I was employed as the Facebook Ads expert and Digital Ads Manager. I planned, executed and managed the entire Facebook, Instagram and Pinterest Ads digital strategy.
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They were a small startup with a large in-person network, but not a lot of digital presence. They had just launched their website, but didn't have any marketing or understand a lot of the basics of running an e-commerce store.
I was brought on specifically to start and implement their email marketing as well as be a trusted advisor in all other realms of their marketing: social media, paid advertising, SEO, and UX.
BotCake is a fantastic company that provides digital avatars for business websites. BotCake was in need of Landing Page copy that would highlight their personality-packed brand-voice while staying professional and compelling.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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