
Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
We generated a series of experiments designed to test a wide range of copy, creative and audience. We then performed a series of tests to validate or invalidate what works. When we identified what worked, we then scaled it.
Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
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Wedding Style struggled competing against the numerous national wedding brands
already established online. They were not ranking for many of the most popular wedding
related searches and were having difficulty retaining their advertising clients.
They wanted to improve their search engine results, their user experience and the number of brides visiting and converting into leads each month. Their ultimate goal was to increase and retain advertising clients by attracting more affluent brides to the site each month and converting them into customers.

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.