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Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
Newsflare were looking to drive signups and contributors of their platform by predictable, scalably and repeatably by investing in paid media.
We generated a series of experiments designed to test a wide range of copy, creative and audience. We then performed a series of tests to validate or invalidate what works. When we identified what worked, we then scaled it.
Through this experimentation, I could identify specific signals that helped us understand the platform's potential performance.
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Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends
Generating good ROI in a completely new market
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We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
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The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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