
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
Brand new fanny pack brand with 0 social proof. We had to start from scratch!
No reviews, no social proof, brand new website... we had to find the right audience! It didn't take long. I was able to find 1 audience that absolutely loved the product and we started at a 2 ROAS to then reach a 5.5 ROAS in about a month! The store also had some professional shots and a video for me to use. I had also completely reviewed their store to improve CRO (that did include working on the product pages and tweaking the copy). The owner also followed my lead on plugins to install. (Reviews, email marketing etc.)
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
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Patch is a UK-based ecommerce website that sells indoor and outdoor plants, plants pots and many plant care accessories.
The online plant market was growing quickly and competitors were sprouting up everywhere. We were spending a tidy sum on marketing but our conversion rate could have been better. I spotted an opportunity to target a significant segment of our customers who were new to indoor plants. The challenge was that plant newbies were afraid of killing their plants because they didn't know how to look after them.
This client had more than 20 facilities for treating addiction. They were spending hundreds of thousands of dollars on Google ads in order to drive phone calls, but they had no call tracking and hadn't done any conversion optimization. We created microsites in order to narrowly target their advertising both geographically, as well as by substance (eg alcohol, opiates, benzos, etc). We set up call tracking and started A/B testing. We had a multitude of wins, losses, and iterations to the websites based on our work. But I'm proud to have skyrocketed their revenue with 3 separate A/B tests that EACH increased the conversion rate on their primary goal of a phone call by more than 100% (99% statistically significant).

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