Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
Brand new fanny pack brand with 0 social proof. We had to start from scratch!
No reviews, no social proof, brand new website... we had to find the right audience! It didn't take long. I was able to find 1 audience that absolutely loved the product and we started at a 2 ROAS to then reach a 5.5 ROAS in about a month! The store also had some professional shots and a video for me to use. I had also completely reviewed their store to improve CRO (that did include working on the product pages and tweaking the copy). The owner also followed my lead on plugins to install. (Reviews, email marketing etc.)
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
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One challenging project was working on Rue La La’s exclusive “Madison Avenue” boutiques where vintage Chanel and other very high-end clothing and accessories were sold on our website. Some items were sold for upwards of $10K and they were final sale, unable to be returned. So, writing product descriptions that were accurate and extremely descriptive was imperative. I strengthened my attention-to-detail skill set in this role.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.