
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
Brand new fanny pack brand with 0 social proof. We had to start from scratch!
No reviews, no social proof, brand new website... we had to find the right audience! It didn't take long. I was able to find 1 audience that absolutely loved the product and we started at a 2 ROAS to then reach a 5.5 ROAS in about a month! The store also had some professional shots and a video for me to use. I had also completely reviewed their store to improve CRO (that did include working on the product pages and tweaking the copy). The owner also followed my lead on plugins to install. (Reviews, email marketing etc.)
Went from $0 to 5 figures in just a week! Month 2 saw a 950% increase and month 3, a 30% increase.
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Founded by CEO Don Halpern, the company's chief competitive advantage is their products' unique patented features and material that prevent the bag from being opened or broken into. Their product features are unique and cannot be found with any other companies on the market. In 2017, Loctote was featured on Shark Tank where they successfully garnered an investment deal with Shark Tank investor Robert Herjavec. The company successfully established eCommerce and wholesale distribution channels but needed help improving the profitability of their paid advertising strategy for their eCommerce channel. When we began working with the Loctote company, they were experiencing issues that were interfering with the profitability of their paid advertising channels. While the company’s initial online advertising campaigns had been successful in the beginning, over time due to the increasing complexity and competitiveness of advertising platforms, the ad campaigns had declined in performance. Due to these issues, the company was experiencing a downturn in online revenue, an increase in wasted ad spend, and a decline in ROAS across all online advertising channels.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.

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