
Client is achieving sales at average cost of $5 or less, which is profitable for the niche
Setup initial digital ads for this client
Product data updates, Google Merchant Center setup, and Google Ads setup using local inventory ads and shopping ads
Client is achieving sales at average cost of $5 or less, which is profitable for the niche
Paid Ads,Google Shopping,Marketing Strategy,Web Development
Food & Drink
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Client has a long sales cycle on their products, as they are promotional product brands. This makes it challenging to measure the true ROI. A lead that does a quick chat could be worth thousands of dollars more than a $100 ecommerce sale. While ePromos had some rudimentary tracking in place to see the value per lead; they still didn't have true visibility or integration into their ad accounts to optimize towards process.
The client had developed a new website in WordPress, and the web developer called me in at the eleventh hour to check the site's organic optimization. I very quickly determined that the client's organic footprint would suffer badly by taking the site live. The client then redeveloped the site in Magento, and I took the lead in all matters related to organic optimization, including keyword research, content development and on-page optimization.

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