The Challenge

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The Process

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The Solution

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

American Printing House for the Blind - Transforming Email Management

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Challenges:

‍Duplicate email addresses and emails sent due to improper Mailchimp setup prompted the need for expert guidance.

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How Partnering with Mayple Helped:

‍Mayple's expert, Preeteesh, provided insightful recommendations and helped transition to a more streamlined approach. The Marketing/Communications department appreciated Preeteesh's knowledge.

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Impact and Transformation:

‍Although the full implementation is ongoing, the transition to groups and tags promises improved audience management and streamlined communication.

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Conclusion:‍

"A company knowledgeable in both MailChimp and marketing," says the Marketing/Communications department, highlighting Preeteesh's patient, kind, and thorough assistance.

Website

Skills Used

Email Marketing

email marketing

Industry

Results by the numbers

38%

Open Rate Improvement

Hours Audited the Account

"A company knowledgeable in both MailChimp and marketing"

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