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This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
This traditional Brick and Mortar retailer needed to take the business online competing with well established online mattress retailers such as Casper while continuing to grow their “in-store” sales. We positioned them as the “lowest priced, full service” supplier in the area.
We geofenced each of the 5 locations to support in store sales using Google Performance Max Campaigns and Campaigns on Facebook and Instagram to build brand and sale event participation. We then ran targeted Google Search Campaigns to reach in-market online shoppers within their delivery area and retargeted website visitors using Google Performance Max Campaigns with their product feed.
This strategy increased showroom traffic by 20% and drove online “delivery sales” with an ROAs of 3.5x resulting in $300,000 in sales in the first 6 months.
Google Shopping,Paid Ads,Paid Ads,Paid Ads
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The Little Italy Association of San Diego is a 501(c)(3) public benefit corporation that was established in 1996 to oversee and expedite the revitalization and beautification of the Little Italy neighborhood in Downtown San Diego. The Association represents the property owners, residents, and businesses of Little Italy.
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