We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
In the beginning of our project the only challenge was the testing to see what worked for her accounts and the platforms we would be using. We use Pinterest, Instagram, Facebook, and TikTok. Throughout this trial and error process I was able to determine a good mix of what worked and what didn't. Once we were consistent for three months, we saw massive success.
My process was to create a brand for her, a strategy for overall social media and a strategy for growth and reach when it came to Instagram, Pinterest, and TikTok. Consistency and testing were major key factors here. We also made sure to use Instagram stories specifically to covert all followers/ engagement into sales which worked perfectly.
We started with 300 instagram followers and now have over 60,000 in just three short months. Her engagement rate is through the roof. We've grown several thousand on TikTok and hundreds on Pinterest as well. Every platform as seen growth consistently over time.
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The Simon Sinek team brought me on to help them ramp up their online course offering on Simon Sinek's "InspireU" (https://simonsinek.com/InspireU#/).
We needed to scale up the ad program across social ad platforms, identify the profitability of the paid program at large, and figure out a better methodology for advertising dozens of courses at scale.
We were tasked with uncovering potential audiences, testing messaging and visuals, as well as landing pages, to understand and project potential KPIs.
Once we had initial benchmarks, our goal was to improve the performance, polish the messaging, and help the client raise the necessary capital by showcasing initial achievements.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.