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The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.
With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.
With multiple similar product lines we properly split them up to execute each line individually letting us better track progress for each line. Only by analyzing each individually did we start getting a better picture where & whom to target which started immediately improving the ROAS.
We then guided the company with improving their onsite optimization to improve conversion rates.
The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.
Paid Ads,CRO
Electronics
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DwellStudio was a growing home lifestyle brand. However the team was stretched thin and focused on too many channels which was effecting both growth, inventory and resources.
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Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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