The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.

0.5
ROAS

The Challenge

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

The Process

With multiple similar product lines we properly split them up to execute each line individually letting us better track progress for each line. Only by analyzing each individually did we start getting a better picture where & whom to target which started immediately improving the ROAS.


We then guided the company with improving their onsite optimization to improve conversion rates.

The Solution

The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.

Skills Used

Paid Ads,CRO

Industry

Electronics

Results by the numbers

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More Case Study

6.84

ROAS

English Tea Store

HOW AN E-COMMERCE STORE GENERATED 1,553 PURCHASES IN UNDER 3 MONTHS WITH A 683.47% RETURN ON AD SPEND


GROWING A SOCIAL COMMUNITY IN A NICHE MARKET

An online store that is your one-stop shop for English Teas and Tea Sets. They carry everything you need for an English Tea party. Most of their products are made in the UK and are available for purchase to people in the U.S.


COMPANY OVERVIEW

The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.


INTRODUCTION

Develop a strategy that included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.


SOLUTION

Helped brand double their Facebook fans and generated 1,553 Purchases in less than 3 months with 683.47% Return on Ad Spend and $78,640.92 Website Purchases Conversion Value. Along with this content development, I developed and managed an assortment of social media advertising campaigns, while A/B Testing different variations.

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Novo Mundo

The main challenge of a big retailer is Black Friday. Besides a great amount of planning time, it needs a very careful attention to the real time data that is coming from the purchases. The campaign structure is quite a bit different with the products with the best promotions highlited and requires to be on duty overnight.

3

ROAS

Specialist ID

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