The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.

0.5
ROAS

The Challenge

With an avg price point between $30 & $40, Ghostek's ad campaigns were yielding less than a 2x ROAS, way too little for a growing company that needs the cash flow.

The Process

With multiple similar product lines we properly split them up to execute each line individually letting us better track progress for each line. Only by analyzing each individually did we start getting a better picture where & whom to target which started immediately improving the ROAS.


We then guided the company with improving their onsite optimization to improve conversion rates.

The Solution

The results started showing within the second month, with a better ROAS we were able to slowly pick up spend to increase reach. With doubled down every product season to push for a larger budget that continuously yield solid growth every month since.

Skills Used

Paid Ads,CRO

Industry

Electronics

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

TROOP

As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.

1

CPO

Bloomist

I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.

0.4

CPL

Nightwatch

Nightwatch is a software company that provides SEO tools for a relatively saturated market. They are still working through their messaging and their clarity on their offer was missing at the point they started PPC. They knew they needed a presence as their buyer churn was slowly creeping and their acquisitions had leveled off.

BIOMX

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.


Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.