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Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
Increase Shopify store revenue for a fitness supplement brand.
We started by defining the target audience and outlining a clear campaign structure.
I conducted internal research and identified winning audience segments from Google analytics and Shopify analytics. We focused on increasing the volume of transactions in these markets.
We launched a Facebook ad re-targeting and implemented automated rules that monitored performance and increased the budget over time. We kept a profitable ROAS throughout this scaling process.
Increased revenue from 20k to 40k per month with automated Facebook ads and re-targeting.
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As a U.S. based company WardJet was looking to increase their sales of large, production grade, industrial waterjet cutting machines across Canada. Though they were scaling a significant budget to their campaigns, the conversion rates remained less than 1% and inbound MQL’s (marketing qualified leads) were not increasing proportionately.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
Kristi Hyson's #1 goal was to increase the quality of her leads. In a highly competitive real estate marketing, Kristi Hyson knew that their current service provider was not providing the quality of leads she knew could be attained from Google Ads. She wanted to see a more engaged user by way of a higher click-through rate (CTR), a decrease in her CPC (cost-per-click) and an increase in conversions along with the conversion rate.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
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