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I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
The client has a SAAS company, the software is for ordering food without installing an app, it's all web based. The challenge was coming up with a paid media strategy that will ultimately get restaurant owners to schedule a demo to the software. It was a new software and they weren't sure if it will perform well in the market during COVID.
I was the paid media specialist, I had to come up with a paid media strategy by understanding their customer persona and utilizing any ad creatives they had to start testing an initial strategy.
My initial strategy was to create an awareness campaign of a video demonstration of the software, then to create separate audiences based on video consumption.
With multiple audiences I then created more campaigns to show different videos to people that are already familiar with the software. Ultimately, I wanted to retarget all the people that made it through all the videos, also retarget people the visit specific pages to get them to convert.
I created a Top of the funnel, Middle of the funnel, and bottom of the funnel strategy to help my client get more leads through both Facebook and Google. For Facebook the TOF would be a video to get people aware of the product, MOF would be people that showed interest in the first video showing them a different type of video, BOF was a retargeting campaign
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This brand had horrible open and click rates. I was able to raise those metrics by executing best practices and sharing non-sales-based information that led to sales and good email engagement in just 2 months.
University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
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