- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
- Increase the website's low conversion rate
- Increase revenue from < $1000 a day to > $1000 a day
- Run lower frequency campaigns because customers were complaining about seeing too many ads
- Optimized the website and made it mobile responsive
- Tested more audiences, interests & creatives
- Rewrote the ad copy to sell the benefits of drinking tea
- Sold more tea subscriptions which is the biggest driver of revenue
- Took sales from about $10,000 a month to over $50,000
- Launched campaigns on Google Ads which is a new platform for Living Tea
- A mobile responsiveness theme that converts at 5%-6% from < 3%
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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Product: Twitter analytics and growth app
Challenge: The platform acquired 1M free users organically but very few converted to paid customers
Project scope: Convert free users to paid customers by leveraging email marketing, content marketing and influencer promotions
Results: converted 10% of free users into paid customers, both premium and enterprise
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.