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By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.
Patch is a British indoor and outdoor plant ecommerce website that also sells seasonal Christmas trees.
Every year Patch sells a range of Christmas trees to consumers. The challenge is that Christmas trees are very seasonal in nature peaking in demand over one week around the end of November. Marketing campaigns need to be carefully timed in order to drive enough demand using Facebook Ads and Google Ads during the seasonal period to clear stock. But you need to make sure that you don't overspend and drive too high a Cost Per Purchase.
Using previous years' data and external data points I mapped week by week projected demand and combined it with stock arrivals (since Christmas trees are a fresh and perishable product) as well as operational delivery capacity.
I planned out each marketing channel and its spend on a daily basis and mapped it out against daily purchase targets. Having this careful plan allowed me to monitor our progress on a daily basis and helped massively on occasions when we missed targets and needed to act quickly.
By successfully coordinating and fine tuning the strategy between all marketing channels I delivered a 1.5x return improvement compared to previous Christmas seasons.
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Wealthsimple is a leading FinTech company in Canada offering customers the ability to invest in various financial instruments such as stocks and crypto coins. I was brought on to manage their paid search while they were aggressively growing in customers acquisition. My goal was to deliver new clients to Wealthsimple at the agreed upon Target cost, while growing spend month over month in line with their overall company growth.
Woulvestuff reached out to us because they were trying to find a better way to use their existing chatbot. The store had a chatbot referring customers to the website from Facebook and inviting people to join a mailing list, according to the client, that list is responsible for 40% of the sites income.
the main challenge was that the client wanted to use the same chatbot for the website and Facebook, we had to do something that will provide a reason for new and returned users to engage with the chatbot and give their emails to join the community.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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