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Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
This client was looking for help increasing sales during the pandemic. They were managing the campaigns on their own and not seeing much success.
This client sells file recovery software for Macs and PCs. Over the course of our engagement, they have changed from a single purchase model to a subscription model.
We began by reviewing their tracking and making adjustments to ensure it was working properly. Then, keyword research was done and campaigns were rebuilt. Ad groups were separated by keyword theme in order to provide more relevance. Missing ad extensions were added.
Once we began to see success, we also decided to add Bing Ads for more coverage.
Comparing April 2020 to the last 30 days (Oct 10 - Nov 8 2021)
CPA improved 84% - from $200.24 to $32.24
Search click-through rate rose 33% - from 6.19% to 8.16%
Conversion rate now at 15% - more than 1000% increase
Paid Ads,Copywriting,Paid Ads,Marketing Strategy
Technology
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This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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