
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
The U.S. National Whitewater Center is more than a recreational haven; it's a dynamic force for transformative change. By providing accessible outdoor experiences and nurturing a vibrant sense of community, Whitewater Center lives and breathes its mission. It's not just about enjoying nature; it's about inviting everyone to partake in the adventure.
In this adventure, Steven, the Marketing Manager at the Whitewater Center, faced two significant challenges on the marketing front. The first was a desire for automation, enabling more immediate engagement with guests once they left the Whitewater Center's embrace. The second challenge was precision: they wanted to send information that mattered, ensuring that their audience received updates that were relevant to their prior interactions. The hurdles were significant, but they were ready to tackle them head-on.
The turning point arrived when the Whitewater Center joined forces with Mayple. The consultant assigned to their project was not just an expert but a game-changer. They provided insights that were not generic but tailored, not formulaic but innovative. The Mayple audit uncovered an array of tools and features within their email marketing platform that could surgically address the Whitewater Center's identified pain points.

This holistic approach aimed not just at short-term improvements but at equipping the Whitewater Center with the tools and knowledge for sustained success in email marketing.
The transformation was nothing short of extraordinary. The Whitewater Center set its sights on boosting the Open Rate and Total Clicks, and, with Mayple's guidance, they achieved spectacular results. Open Rates soared by 7.5%, and Total Clicks witnessed a phenomenal 35% increase. Beyond these metrics, clicks per unique opens increased while the number of unsubscribes dwindled, signifying the resounding success of their revamped email marketing strategy.
Investing in email marketing wasn't just a choice for the Whitewater Center; it was a necessity. Email remains their most potent channel for direct communication with their core audience. With Mayple's dedicated support, they were able to refine their approach, ensuring that every email sent delivered pertinent, actionable information.
Now, it's your turn to script your success story. Are you ready to take your email marketing to the next level? Partner with Mayple and embark on a transformative journey to unleash the full potential of your marketing efforts. Reach out today to explore tailored strategies that will redefine your marketing trajectory. Let's work together to make your audience engagement and growth as remarkable as your mission.
Email Marketing
Results by the numbers
"It was an absolutely great experience!"
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Being a writer, I love exploring a lot of industries and one such industry is politics. In I-PAC (Indian Political Action Committee), we do digital and offline campaigns wherein I belonged to the Digital sector. I-PAC works out strategies and campaigns plans for DMK which is one of the most influential parties in India. It almost resembles the 'media' industry, in which, the work should be instantly submitted and should get ready to received work at any instance. Sometimes, working on Sundays was quite difficult but once I learnt the strategy, it became one of my favourite roles. I was given the role of managing the campaign - Vidiyalai Nokki Stalinin Kural (The voice of Stalin) and the campaign took place for 75 days. Stalin, the president of DMK, is the one who represents the DMK party and leads it. The leaders of DMK were campaigning for their party, and I made sure to cover them all digitally.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.