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This has allowed the company to increase their investment into paid marketing, going from a $0 spend to a $40k spend per month, with a healthy CAC/LTV ratio > 3.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
At the start, the CAC per new user sat in the 3 figure territory. However, through disciplined iterations and conversion rate optimization (creating personalized landing pages, sharpening copywriting, optimizing the keyword campaigns), the CAC has come down into the 2 figure range, which has resulted in extremely healthy margins given their customer’s lifetime value (LTV).
This has allowed the company to increase their investment into paid marketing, going from a $0 spend to a $40k spend per month, with a healthy CAC/LTV ratio > 3.
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.
Maybank is among the top 5 banks in South East Asia with total assets of USD165 billion. It has an international network of over 2,400 branches and offices in 20 countries and employs 45,000 employees.
Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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