M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Low open rates, click rates, and e-commerce purchases, coupled with high unsubscribe rates, prompted M1 Concourse to seek Mayple's expertise.
Mayple guided the Digital Marketing Manager to maximize Mailchimp features, consolidating marketing lists and implementing a customer journey welcome series. The manager noted, "Mayple has guided me to best use features within Mailchimp that were not previously being utilized."
The process resulted in a 10% average increase in open rates, improved click-through rates, and a significant decrease in unsubscribe rates to single digits. Sales on the e-commerce side increased, showcasing the transformative impact of Mayple's guidance.
"Working with Mayple has helped in all areas of email marketing," affirms the Digital Marketing Manager at M1 Concourse.
Email Marketing
Results by the numbers
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.