Reuters News Agency Case Study

The Challenge

As one of the world's leading news agencies, Reuters goes "back to the start, where there’s no bias and no agenda to tell the real story," thereby providing a critical service all Reuters employees deeply believed in. Yet as a small business unit in shrinking industry (Publishing) within a large company (Thomson Reuters), the news agency was severely limited in both staff and budget.

My challenge was to help grow revenue through the digital marketing channel for the news agency with only $100k-$200k budget and no staff support within the new agency.

The Process

My process was twofold:

To build alliances and work cross-functionally with other, more well-funded business units to leverage tools, partnerships, etc. that would allow us to get more out of the limited resources we had
To modernize Reuters marketing engine so we got more conversions, larger contracts, higher LTV out of the capital we did have to deploy

The Solution

Achieved a +30% inbound marketing contribution goal by collaborating with Sales to implement Salesforce lead scoring & Eloqua CRM strategy, with financial impact reporting & sales/marketing alignment training
Raised the B2B website’s lead conversion rate by 2X to hit overall Thomson Reuters benchmarks by working cross-functionally to bring new copy, layout, and content that reduced friction and improved clarity & motivation
Saved over $100K annually on a $330K global marketing budget by influencing leadership across Thomson Reuters BU’s to move our marketing automation onto more well-supported Finance & Risk team’s instance

Website

https://www.reutersagency.com/en

Skills Used

Other,Marketing Strategy,Web Development,Branding,Copywriting,Content Marketing,CRO

Industry

Art & Entertainment

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.53 CPO

Rejuvant

The cost of acquisition through paid channels was higher than desired.

Read Case Study

1.5 ROAS

Colorado Limited

The client had a hard time figuring out which products were bestsellers and how to put them in front of the right audience.

Read Case Study

0.2 CPL

CyberPal

Generate new user sign ups for a Cybersecurity service marketplace.

Read Case Study

0.4 CPL

Small Screen Producer

Pam Vinje and Mike Isbell initially contacted me through UpWork to assist with some issues surrounding click fraud they were seeing on their accounts and needed advice on how to best handle it. I was able to work through the complex problems by researching what was happening and ultimately solving them with a 3rd party solution. As a result of how well it went, they asked me to review and help manage accounts for their business.

Read Case Study

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.

Read Case Study

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Read Case Study

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Read Case Study

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study