By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.

0.3
CPL

The Challenge

GetAgent is a British real estate agent comparison site that uses property data to highlight the best agents to sell your property in your local area.


As a source of leads, Google Ads had not been optimised at all, so I was brought in to undertake an overhaul of the ad account and understand where we could do better in gaining more leads or lowering our CPL.

The Process

The first task was to do an extensive audit, looking at past performance and which keywords were driving consistent lead volume. I then tied leads generated through Google Ads to the back end to analyse lead quality and set up a plan to double down on campaigns and keywords that were working whilst culling or reducing spend in keywords that didn't deliver great results. In a few cases, I decided to test different ad copy and/or landing pages as well.

The Solution

By optimising the account I was able to consistently produce lower cost leads (30% cheaper) and so we were able to increase our spend to generate more revenue overall.

Skills Used

Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Raise Giving

They wanted to have a landing page for one of their event and an improvement of their website

32

CPI

Taste Social

As a new app that hadn't done any advertising, Taste wanted to start generating downloads.

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

4.8

ROAS

Periodic Audio

Our Facebook ads strategy was centred around standing out in the market. We created several UGC compilation videos that showcased the product and featured several testimonials from YouTube audio experts. 


The creative was fun, very quirky and showcased the brands unique personality. 

Film Independent

‍Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

‍

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

‍

Lake Art Glass

‍Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.