increased customer acquisition from 40 to 100+ a month
Improve IRO and organic presence. Customer had worked with a previous agency with no improvements in the last 3 years
Audit all accounts and website to identify areas of improvement. Work directly with the client to get weekly reports to verify campaigns success or to adjust as needed.
increased customer acquisition from 40 to 100+ a month
Paid Ads,Paid Ads,Paid Ads,Email Marketing,Web Development
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I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.