huge list, 2-4 emails focusing on the products per month. No sales

Mr.Checo is socially and ecologically sustainable brand for dog collars. hight end dog collars and leashes for outdoor performance.

we build the brand from scratch and launched in 3 countries simultaneously.

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.

The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads.  Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.

They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.

The challenge was that we never promoted an offer and we had zero data or emails to leverage.