
Increased web traffic and lead generation. Promoted in-person events to drive participation.
Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.
Set up campaigns in English and Spanish targeting relevant keywords with proper ad copy to drive clicks to the proper URL on the site. Utilized Google best practices, which included RSAs, ad extensions and building out a negative keyword list.
Setup clients Google Analytics UA and GA4 properties along with custom dashboards and reports.
Increased web traffic and lead generation. Promoted in-person events to drive participation.
Paid Ads,Marketing Strategy,Other
Professional Services
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Gruvtowl (Groove-Towel) was a new product entering a golfing market full of big, established brands. The product (a golf towel with integrated brush) was innovative and well designed, but entering a category with no direct competitor meant there was no established product to pitch against.
The marketing budget was modest and the stakes were high – the client had to prove the product worked and deliver fast sales to fund future investment.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel very well during lockdowns.

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