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Increased web traffic and lead generation. Promoted in-person events to drive participation.
Client was having issues driving traffic to their website and having users contact them for their services. No way to measure traffic and engagement.
Set up campaigns in English and Spanish targeting relevant keywords with proper ad copy to drive clicks to the proper URL on the site. Utilized Google best practices, which included RSAs, ad extensions and building out a negative keyword list.
Setup clients Google Analytics UA and GA4 properties along with custom dashboards and reports.
Increased web traffic and lead generation. Promoted in-person events to drive participation.
Paid Ads,Marketing Strategy,Other
Professional Services
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When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.
Please read the Process overview first.
Olivela went against the expert opinions of not only myself, but our paid social lead and their Facebook rep. They wanted to set up their ad sets in a very niche way by targeting each celebrity and their charity. For example, one ad set for Jennifer Anniston and one ad set for St. Jude. Not only did I struggle with targeting challenges, but creative issues as well. The celebrities and charity's representation were later seeing the creative live on their feeds and telling Olivela they were not approved, so I had to pause ads and/or launch new ones. The algorithm was consistently being reset almost on a daily basis due to unforeseen circumstances on Olivela's side.
Billage is a CRM and invoicing software for SMB and freelances. The challenge was to increase leads through PPC and CRO and to get a lower CPC.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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