We reduced their CAC by 75% - they were now paying a fraction of what they had budgeted as their acquisition cost and retention also increased.

0.75
CPR

The Challenge

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

The Process

We analysed the entire funnel, the most time was spent on new creatives and copy based on the data we had and scaling from there.

The Solution

We reduced their CAC by 75% - they were now paying a fraction of what they had budgeted as their acquisition cost and retention also increased.

Skills Used

Paid Ads,Paid Ads,Paid Ads

Industry

Art & Entertainment

Results by the numbers

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thelumishop

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

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