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The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%.
AXYZ manufactures and sells industrial CNC routers used in high production manufacturing. They were looking to increase their Google ad budget while maintaining or improving their inbound MQL’s (marketing qualified leads) for a variety of sales reps in different markets.
I created a strategy to refine the targeting of their Google Ads to increase efficiency by removing non-performing and low performing keywords from their searches, adding long-tail and dynamic keyword searches to their campaigns and building out conversion optimized landing pages.
We recaptured non-converting visitors by implementing a retargeting campaign with Google Smart Display Campaigns.
The net result was a decrease of 55% of their spend while increasing the inbound conversion rate by 250%.
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For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.
They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.
The challenge was that we never promoted an offer and we had zero data or emails to leverage.
Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
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