Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
Daria faced the challenge of identifying relevant leads within their contact list. The presence of contacts that were no longer relevant made it difficult to streamline and manage the database effectively.
Reflecting on the challenge, Daria shared, "One challenge I faced was that I was having a difficult time identifying leads as relevant. There seemed to be contacts who were no longer relevant, and I was having a difficult time cleaning them up."
Mayple's approach proved transformative for Global Edge Markets. Daria noted that while they were using some tools within the contact list, differentiation between relevant and non-relevant leads remained challenging. Mayple's assistance in identifying issues within the contact base and recommending effective approaches, such as surveys and landing pages, proved invaluable.
Mayple exceeded expectations by providing detailed and knowledgeable assistance. The collaboration resulted in a cleaned contact list and the creation of easily identifiable segments. The team at Global Edge Markets felt more confident and discovered new features within Mailchimp that had previously gone unnoticed.
Daria expressed their satisfaction, "We were absolutely happy with your help. It was a very detailed and knowledgeable conversation with your team, and we found out a lot of new and interesting things even though we're using Mailchimp for several years. It was an eye-opening experience, and we are glad that we had a conversation with your team, and that you helped us with that."
Global Edge Markets' partnership with Mayple not only addressed their challenges but also opened new possibilities within their familiar tools. The collaboration was a testament to Mayple's commitment to detailed and insightful assistance, paving the way for Global Edge Markets to navigate towards sustained success.
Contact us today to discover how Mayple can redefine your marketing trajectory.
Email Marketing
Results by the numbers
"The approach was the best experience. Identifying issues in the contact base. Identifying the best approach with surveys, landing page, and website forms. Creating helpful segments helped to identify irrelevant leads."
Unlock Your Marketing Potential with Mayple
Get Started
Put your e-mail in and we'll arrange a consultation call for you
Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.