As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
The brand wanted to expand its presence on Google but had a hard time scaling. They were only using Shopping and had yet to try Performance Max.
The first step was to keep the Shopping campaigns running while creating a new Performance Max campaign to see how the account would handle it. The account had a lot of conversions and was using "data driven" as the attribution model.
The daily spend started at $100 a day.
As expected, the first month saw a dip in spend (we went from around $15K a month to about $10K). The ROAS was around 2.5 (average for last 6 months was at 2.2). By month 2, daily spend had gone to $500 a day (a 500% increase) and ROAS was over 3. That was their best month for 2022 and also their largest spend ever.
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Brendon worked with Beachbody & Openfit to handle a high demand increase caused from pandemic shutdowns. The companies app & web based services were in high demand and Google, Bing and display were poorly managed but spending 7 figures/month. Youtube had also been a failed initiative but needed revisited.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.