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Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The team at Gradelink identified a common struggle in the education sector: "Easy-to-use software to help your school save time, improve enrollment, and fulfill its mission." The challenge lay in conveying this message effectively through their email marketing campaigns.
Mayple entered the scene, making the marketing journey for Gradelink remarkably easy. The collaboration was described as "really easy, couldn't believe it was free, no strings attached." Mayple's suggestions proved invaluable, focusing on the power of automation. Together, they crafted a reminder email campaign that resonated with their audience.
The partnership with Mayple resulted in a significant transformation for Gradelink. The open rate surged from 49% to an impressive 79%, showcasing the immediate impact of the revamped strategy. The marketing lead gained a deeper understanding of the email marketing platform, leading to overall improvements in their campaigns.
Reflecting on the transformation, the marketing lead stated, "Mayple not only improved our open rates but also demystified the platform for us. We've seen an improvement across the board."
When asked about recommending Mayple, the marketing lead at Gradelink responded with confidence, "Yes. Mayple not only improved our metrics but also made the entire process incredibly easy. I would definitely recommend them."
Gradelink's commitment to revolutionizing education found a powerful ally in Mayple. The collaboration not only streamlined their email marketing but also empowered the team to communicate their mission more effectively.
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"Mayple helped us focus on automation, and we created a reminder email that effectively reached our audience."
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The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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