Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
The team at Gradelink identified a common struggle in the education sector: "Easy-to-use software to help your school save time, improve enrollment, and fulfill its mission." The challenge lay in conveying this message effectively through their email marketing campaigns.
Mayple entered the scene, making the marketing journey for Gradelink remarkably easy. The collaboration was described as "really easy, couldn't believe it was free, no strings attached." Mayple's suggestions proved invaluable, focusing on the power of automation. Together, they crafted a reminder email campaign that resonated with their audience.
The partnership with Mayple resulted in a significant transformation for Gradelink. The open rate surged from 49% to an impressive 79%, showcasing the immediate impact of the revamped strategy. The marketing lead gained a deeper understanding of the email marketing platform, leading to overall improvements in their campaigns.
Reflecting on the transformation, the marketing lead stated, "Mayple not only improved our open rates but also demystified the platform for us. We've seen an improvement across the board."
When asked about recommending Mayple, the marketing lead at Gradelink responded with confidence, "Yes. Mayple not only improved our metrics but also made the entire process incredibly easy. I would definitely recommend them."
Gradelink's commitment to revolutionizing education found a powerful ally in Mayple. The collaboration not only streamlined their email marketing but also empowered the team to communicate their mission more effectively.
Email Marketing
Results by the numbers
"Mayple helped us focus on automation, and we created a reminder email that effectively reached our audience."
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HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
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