Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
The customer's main challenge was not being able to deliver a profitable ROAS on Facebook and Instagram, despite their core audiences being present there, especially on Instagram. There was a lot of engagement that did not result in sales.
Their ROAS was stuck at around 50% (0.5 : 1).
Of note, the Northern Hemisphere was heading into spring, which is their busiest time, with 90% of their sales coming from the US, Europe and the Middle East, so it was important to see results very quickly.
My role was to audit their Facebook account and suggest a strategy to achieve drastic improvement in performance, with ROAS being the key metric.
I reviewed their past campaigns, as they had been active on Facebook for over 3 years, and reviewed their Shopify analytics and GA, to isolate what had worked or came close to working in the past. This included their geographical targeting. I put forward a hypothesis based on the observation that their luxury fashion dresses historically generated most of the sales in a few key cities around the world.
I built new audiences and reconfigured their geotargeting based on my past performance analysis, restructured their account to better reflect the most recent best practice and what I have seen work for similar accounts. I tested different objectives and target metrics to gradually find the winning strategies and then focus on scaling those.
The result was an improvement in ROAS from around 0.5:1 to 2.5:1 within a month.
Paid Ads,Paid Ads,Marketing Strategy
Style & Fashion
Put your e-mail in and we'll arrange a consultation call for you
Knackbags.com sells world class expandable backpacks built for those that need a sleek backpack that can double for international travel as well as day to day use.
They needed help with a variety of items, including CRO, SEO, web development, and AB testing.
Since its foundation in 1888, Fedrigoni has specialised in fine paper for printing, editing, labels, bookbinding, packaging and paper products. When art, paper and creativity are brought together, the results can be incredible. And that’s how we developed The Blank Paper Challenge event for Fedrigoni, a series of creative events to introduce new papers to a selected number of creatives, clients and guests from the graphics industry in Spain. The Blank Paper Challenge events were held both in Madrid and Barcelona.
Puremix is an established brand in the music production industry, teaching new producers how to master, mix and manage records. The main problem that they were facing was that the cost per conversion was too high for them to manage profitability long term, and they needed someone to come in and drop the CPA.
Working with a brand new email list and starting all email sequences and follow ups from scratch.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
