
The client created a comfy face mask and wanted to quickly bring it to the mass market via Amazon. Even though they were quite familiar with how Amazon works, they wanted to be sure to give their product the BEST possible chance at success – especially in such high competition and a high volume market! So they decided that investing in a team of Amazon marketing Pro’s was the way to go. (great choice;)
We took over PPC campaigns at the beginning of September shortly after going live on Amazon in August. After a month of testing, sales began to climb, with ACoS under control. Then, strong page rankings began to take hold… and, boom! We told the client that we have an opportunity to scale a Sponsored Placement that was converting well. After confirming with the client that we can scale the ad budget, we doubled down.
With a great product (getting good reviews) and a good conversion rate, page 1 positions held steady and catapulted sales to the next level. From there, it was a snowball effect! By the end of year, we hit the HUGE milestone of $1M in sales!
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Style & Fashion
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
I provided social media management and email marketing for this client. We worked on brand awareness and took a very product/ service based approach to the marketing strategy since the main goal was to get people to book a service to come into the spa. In the spa and online we push products we knew those customers were loved. We had great success with my social media and email marketing assistance!

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