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Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
J. Loparo faced a significant challenge when taking over Mailchimp responsibilities during the pandemic. With limited knowledge of the platform beyond basic template usage, the founder needed to adapt to the role and navigate the complexities of effective email marketing.
Reflecting on the challenge, J. Loparo shared, "The challenge was that I didn't know how Mailchimp works. I knew only how to use a template and change images and schedule it."
Mayple became a guiding force for AviatorsMarket, providing focus and direction to navigate the complexities of email marketing. J. Loparo noted, "Prior to the HC was definitively a no. [But Mayple] helped me to get some focus and directions, how to grow it."
Mayple's involvement instilled confidence in J. Loparo, improving proficiency with Mailchimp and its features. As J. Loparo stated, "Yes, it helped me giving me more confidence in using MC and the features."
Mayple's impact exceeded expectations, offering more than anticipated for a free service. The team at AviatorsMarket began utilizing metrics and segments, resulting in an improved user experience. Journeys are now in development, promising a transformative experience for users.
AviatorsMarket's partnership with Mayple brought professionalism, targeted recommendations, and unexpected value. The journey with Mayple has not only improved their Mailchimp proficiency but also set the stage for future advancements in email marketing.
Email Marketing
Results by the numbers
"We didn't know about metrics, so we don't know how to compare, but the experience really improved. We had seen improvements, but we also started to use segments, and that developed a better experience. We are in the process of building some journeys."
J. Loparo
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I helped this brand launch their eCommerce store and set up Klaviyo for them. They are a natural supplement brand and have preworkout and protein power with the right amount of stimulants. The customer profile is someone who is health-conscious and doesn't want anything extra in their body. The biggest challenge we faced was that this was a new brand. Our goal is to get people use to Klaviyo emails and be open to them as this is a consumable product.
What’s good for the user is good for search. The biggest challenge of the SEO audit for On One Studios (and all companies) is maintaining a customer-focused approach when optimizing.
Every action in the audit must answer the question: how does this help the user on your website? Each tweak needed to embody the core drive of the company.
We came up with a human-centric SEO strategy to guide my approach. The web audit was designed to address three critical issues:
Understanding the company’s core value proposition and drive.
Great tactics mean nothing without a proper guiding strategy. Before I started any optimization, I spoke with management on what constituted the company’s core drives. By understanding their unique selling proposition, I could write copy that reflected their goals.
Addressing website architecture problems with user-centric best practices.
The website needed to make sense to customers. From URL structure to homepage navigation, I needed to make sure each click on the website made it easy to get to a sale.
Identify competitor SEO strategies to implement off-page SEO tactics.
A key pillar of getting a site to rank is the number of backlinks pointing to it. I needed to create a comprehensive, white hat backlink strategy to boost the site’s domain authority. By looking at who our competitors were linked (and linking to), I got a sense of the types of backlinks I was looking for.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.
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