
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
J. Loparo faced a significant challenge when taking over Mailchimp responsibilities during the pandemic. With limited knowledge of the platform beyond basic template usage, the founder needed to adapt to the role and navigate the complexities of effective email marketing.
Reflecting on the challenge, J. Loparo shared, "The challenge was that I didn't know how Mailchimp works. I knew only how to use a template and change images and schedule it."
Mayple became a guiding force for AviatorsMarket, providing focus and direction to navigate the complexities of email marketing. J. Loparo noted, "Prior to the HC was definitively a no. [But Mayple] helped me to get some focus and directions, how to grow it."
Mayple's involvement instilled confidence in J. Loparo, improving proficiency with Mailchimp and its features. As J. Loparo stated, "Yes, it helped me giving me more confidence in using MC and the features."
Mayple's impact exceeded expectations, offering more than anticipated for a free service. The team at AviatorsMarket began utilizing metrics and segments, resulting in an improved user experience. Journeys are now in development, promising a transformative experience for users.
AviatorsMarket's partnership with Mayple brought professionalism, targeted recommendations, and unexpected value. The journey with Mayple has not only improved their Mailchimp proficiency but also set the stage for future advancements in email marketing.
Email Marketing
Results by the numbers
"We didn't know about metrics, so we don't know how to compare, but the experience really improved. We had seen improvements, but we also started to use segments, and that developed a better experience. We are in the process of building some journeys."
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In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.
Head of digital marketing for Earth2.io
Earth 2 is a futuristic concept for a second earth; a metaverse, between virtual and physical reality in which real-world geolocations on a sectioned map correspond to user generated digital virtual environments. These environments can be owned, bought, sold, and in the near future deeply customized.
Role:
- Experiential Marketing
- Facebook and Instagram Marketing
- A/B testing
- Copywriting
- Advertising Strategy
- User Acquisition
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.