
After going over all the advertising processes and making an in-depth audit, I created a Taylor-made system that allows them to identify and deliver the right message to the right audience and scale horizontally & vertically while narrowing the audience.
Their media buying team has grown the app to over 24M in revenue, but they were unable to make it profitable on the front end. Their CPA is over 120 while their AOV is 70.
I was hired as an external coach to asses them on how to improve and optimize the conversion rate and try to reduce the CPA.
After going over all the advertising processes and making an in-depth audit, I created a Taylor-made system that allows them to identify and deliver the right message to the right audience and scale horizontally & vertically while narrowing the audience.
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Kristen Levine is a Pet Lifestyle Expert who specializes in giving excellent recommendation and advice to pet parents. She has 115k Facebook fans and 120k blog visitors a month, but she couldn't seem to figure out Instagram. She had 4k followers and could not seem to grow no matter what she tried.
Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.

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