• Increased revenue 2.5X within 2 months of taking the account over
  • Increased ROAS by 400% or 4X by prioritizing products that were promoted
4
ROAS

The Challenge

  • Limited budget to promote the online store, so needed to prioritize products.

The Process

  • Picked products that are higher margin and fast selling in-store to increase online revenue growth to support the Timberland marketing team to request for additional marketing budgets and implement additional online marketing strategies.

The Solution

  • Increased revenue 2.5X within 2 months of taking the account over
  • Increased ROAS by 400% or 4X by prioritizing products that were promoted
Skills Used

Paid Ads,Google Shopping

Industry

Style & Fashion

Results by the numbers

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Ninja Kitchen Australia

The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


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